The small business industry is continuously growing. In fact, 28 million small businesses in America account for 54% of U.S sales. Most small businesses are looking for new ways to grow and improve the overall success of their business, specifically through new ways of marketing. Effective marketing strengthens your business’s position in a competitive market, improves your business’s visibility, and helps to increase revenue. With that said, we’re going to provide you with 6 small business trends on the rise in Marketing in 2017:
1. Content Marketing Enhanced:
Content marketing has already become popular among businesses. However, small business owners are refining their content marketing skills. Business owners are now focusing on the effectiveness of their SEO. You want your business to have a high ranking in the search engine because this increases your visibility, resulting in potential new customers. To score high on the search engine, you must keep your website up-to-date with fresh and engaging articles.
2. Mobile Optimization:
With everyone constantly on-the-go, it’s no wonder why businesses are choosing mobile-first marketing. Most people are searching and buying products straight from their mobile device. Ensuring that your website is optimized for mobile devices means that your business is more accessible, and will essentially encourage users to purchase your products or services.
3. Outsourcing Experts:
Small business owners tend to have a DIY attitude when it comes to business. This is mainly due to either not having the financing or not understanding the value in outsourcing experts. Bringing an expert marketer and strategist to your business will strengthen your marketing strategy and help you run your business more efficiently. Many business owners don’t understand how to effectively market, which results in little to no growth. Choosing to outsource an expert will save you time, stress, and help you achieve better results.
4. Video Advertising:
Video advertising is the perfect way to market to your audience. Most people watch and share videos because they are engaging and interactive, which means that your video advertisement will not only leave a lasting impression on your potential customers, but can potentially reach people on a larger scale. In addition, video advertising is beneficial because it is measurable. Business owners can see how well their videos are doing through analytics. This is why Facebook introduced video ads and Instagram extended their video length in an effort to cater to their business market. Video marketing will help your business keep a competitive edge as it continues to gain momentum for small businesses.
5. Facebook Ads:
Taking advantage of Facebook Ads means that you are advertising to a network of over 1 billion people per month thanks to their Audience Network. Advertisers can see an improved campaign performance because they can target demographics, age, gender, interests, behavior, and connections with precision. Facebook Ads have shown to be a cost-effective way to market your business as Facebook successfully helps you turn leads into actual customers.
6. Personalized Email Marketing:
Email marketing is still effective in 2017. This is because it is still one of the best marketing platforms, especially when it comes to return on investment. However, business owners are changing the way they approach their email marketing. Traditional email marketing has been replaced with a more personalized communication that produces more effective results. Personalized email marketing has resulted in higher conversion and engagement rates, an increased likelihood of being read, and trust between you and your potential customer.
The world is advancing and so are marketing trends. Effective marketing is essential for every small business. Staying abreast with current marketing trends will help you keep a competitive edge, as well as, grow your business. Be sure to take these 6 small business marketing trends into consideration when developing your next marketing strategy.