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Call Tracking and Analysis: How to Elevate Your Marketing Strategy

Did you know that inbound calls to your business are worth five to 10 times more than those generated by forms? Call tracking has been used for years. At first, it was used to assess the capabilities of a business's call center workers. While this is still important, there's actually another - more important role - for calls. By using call tracking analytics gathered by call tracking software, you can elevate your marketing strategy significantly.
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Top Six Small Business Trends On the Rise: From Automation to Innovative Technology Usage

Small businesses continue to experience challenges to keep their heads above water in a time when they’re still competing with big corporations. While stories continue in the press about how small businesses have made a comeback in recent years, the only way to stay ahead is through technology.
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Top 6 Small Business Trends on the Rise: Marketing in 2017

The small business industry is continuously growing. In fact, 28 million small businesses in America account for 54% of U.S sales. Most small businesses are looking for new ways to grow and improve the overall success of their business, specifically through new ways of marketing. Effective marketing strengthens your business's position in a competitive market, improves your business's visibility, and helps to increase revenue. With that said, we're going to provide you with 6 small business trends on the rise in Marketing in 2017:
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Why Every Small Business Needs a Website

Whether it's a local company or a national chain, virtually every establishment has its own website these days. It's especially important for small business owners to have one, as they don't always have the same resources as larger stores to get the word out to potential customers. With an already long list of things to do, it may be tempting to skip the website and focus on other advertising venues.
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The Top 5 Reasons Why Your Restaurant Needs a Website

It's fun to go out and eat dinner. There is no preparation required, and there are no dishes to wash afterward. Consumers are often inclined to try a new restaurant. In the future, they will increasingly use a voice-inputted search on their mobile devices to find your business. A tablet, an Android, or an iPhone user only needs seconds to search for dining options.