While it’s true that humans are living longer, we are also getting sicker at the same time. Sadly, by 2035, it’s expected that the number of seniors living with four or more chronic diseases will double.
If you’re in healthcare, it’s important that patients can find your practice easily. A website definitely helps.
But if your site isn’t working properly, you’re losing out on a lot of potential business. Keep reading for six easy tips on how to improve a website.
1. How to Improve a Website with a Call to Action
One quick and easy way to improve your website is to add in a call to action. You want your visitors to take some sort of action before they leave your site.
Perhaps you’re looking to gather names and e-mail addresses for your e-mail marketing campaigns. All you need to do is ask visitors to your site to provide you with that information in exchange for something.
Create an enticing offer like 10% off supplements for signing up.
2. Create Great Content
Even if you are the best doctor in a 100-mile radius, if you’re not focused on website improvement, you can still struggle to maintain a practice.
Start a blog and answer common questions your patients are always asking you. Share those blogs on social media to gain a larger audience.
And great content will also be appreciated and rewarded by search engines, especially Google. Fresh content will help your site’s ranking on search engines.
3. Fix All the Errors
Errors slow down a website. If you want to know how to make a good website, fix the mistakes.
Look for broken internal and external links and fix them. Make sure that all typos and grammar mistakes have been fixed.
Make sure your meta and title tags have been filled out. Check to ensure your site load’s quickly no matter what browser a patient decides to use.
Don’t let your target audience move on to another healthcare practice because of easily fixable problems.
4. Be Mobile Ready
52.2 percent of all online traffic is done via a mobile device. Those numbers will only increase.
If your practice isn’t mobile ready, then you’re not open to good website ideas.
It’s incredibly easy to become mobile-ready and many web development sites offer the ability to automatically make your site mobile-ready.
5. Ask for Testimonials
For the healthcare industry, testimonials should always be a part of website tips. People want to know if they can trust you.
Testimonials can build trust in your practice in a way nothing else can. Build a section of your site where patients can easily leave a testimonial.
Work with Google to ask for testimonials for their search engine. The more testimonials you have, the trust a new patient will have in you and your practice.
6. Understand and Use Your Stats
You can’t work on website improvement if you don’t know what’s wrong. That’s why understanding and using your stats is so important.
Find out what a bounce rate is. Learn why a high exit rate isn’t good.
Then you can make necessary changes and actually know whether or not a campaign is working. You’ll save time, frustration, and money by learning how to use your stats.
Improve Your Website Today
Most medical professionals don’t know how to improve a website. That’s why it’s time to turn to the marketing professionals who know what they’re doing.
Don’t wait to improve your website. We can help. Contact us to find out more.