The Ultimate Healthcare Marketing Strategy

Healthcare is a widespread business with lots of ins and outs for management to consider. In order for a healthcare organization to be successful, it needs to be able to get the word out about itself. That means it needs a solid marketing campaign. A healthcare marketing strategy can include all kinds of avenues for promotion. In the modern Age of Technology, though, it is important to remember that the Internet reigns supreme. A business simply has to rely on digital marketing somewhat. That is not all there is to a successful marketing campaign, though. You need to make sure your healthcare organization does not get left behind when it comes to available marketing avenues.
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How to Improve a Website Dedicated to Healthcare - 6 Easy Tips!

While it's true that humans are living longer, we are also getting sicker at the same time. Sadly, by 2035, it's expected that the number of seniors living with four or more chronic diseases will double. If you're in healthcare, it's important that patients can find your practice easily. A website definitely helps. But if your site isn't working properly, you're losing out on a lot of potential business. Keep reading for six easy tips on how to improve a website.

5 Reasons Why Healthcare Marketing Matters

Healthcare marketing is an important aspect of the medical field that most people don't think about. It's a strategy that is used all around the world to aid in practices everywhere. With a solid marketing strategy, you'll get your caring message across to more patients, and it can even help you to save lives. This is why it's vital to understand the role marketing plays in your practice. Keep reading to learn more.

Call Tracking and Analysis: How to Elevate Your Marketing Strategy

Did you know that inbound calls to your business are worth five to 10 times more than those generated by forms? Call tracking has been used for years. At first, it was used to assess the capabilities of a business's call center workers. While this is still important, there's actually another - more important role - for calls. By using call tracking analytics gathered by call tracking software, you can elevate your marketing strategy significantly.

5 Telltale Signs Your Healthcare Website Needs an Overhaul

Up to 77% of online health searchers begin with a search engine. If your healthcare practice isn't found, this means a potential patient may be driven to your competition. Great content, an SEO optimized site, a great web design -- these are all elements of a healthcare website that will get results. If you are unsure whether your website is up to par, and if you need a website overhaul, then you are in the right place. Here, you will find five signs that it is time to make some changes.
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5 Smart Brand Development Tips for Your Medical Practice

Whether you're serving a massive community or just a small town of a few thousand, it's important that your practice makes a name for itself. That's precisely where branding comes in. A strong brand is something patients can trust and recognize. That isn't always easy to establish, however. So how can you leverage brand development in your favor? Here are five easy ways!
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4 Digital Marketing Solutions for a Healthcare Provider

How many times a day do you Google something? Do you think people take each other's words at face value, or do they go home and Google their new information? And, these days, no one's immune to an online review. Even as a physician, you're faced with a wealth of online review sites. So, how do you manage your reputation, get ahead of the crowd, and create a busy office environment where people everywhere can benefit from your services? Digital marketing solutions.

5 Principles of a HIPAA Compliant Website

Why should you worry about having a HIPAA compliant website? Maybe the fact that you could face civil penalties of up to $50,000! You could also face criminal proceedings, which can result in a prison sentence of up to 10 years. So it's vital you get HIPAA compliance exactly right. HIPAA - the Health Insurance Portability and Accountability Act of 1996 - governs the privacy and security of consumer data handled online. It applies to 'covered entities', which include healthcare providers and medical insurers.

How to Make Healthcare Branding More Personal

In healthcare, branding has an important role in the success of your practice. You may ask, how do you define the term brand in the medical industry? First, the concept of branding has changed in the business and marketing world in the last few years. In the past, a brand used to only refer to as an experience, idea, or object. But, the Harvard Business Review has noticed a shift towards brands as relationships. This shift has also been moving towards a collaborative, person-to-person model. Read on to learn about this new branding and the best ways to create a personal healthcare brand.
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How Creative Web Design Helps Your Practice Stand Out

According to a recent report, 80% of internet users have sought medical advice online. Is your website going to catch their eye and keep their attention? Correct search engine optimization and content marketing can do a lot to lure potential customers to your website. Creative web design is what will keep them there.