women talking on cell phone

Benefits of Switching to a Managed IT Service Provider Instead of DIY

For years, businesses would use the break/fix model to deal with…
city

Call Tracking and Analysis: How to Elevate Your Marketing Strategy

Did you know that inbound calls to your business are worth five to 10 times more than those generated by forms? Call tracking has been used for years. At first, it was used to assess the capabilities of a business's call center workers. While this is still important, there's actually another - more important role - for calls. By using call tracking analytics gathered by call tracking software, you can elevate your marketing strategy significantly.