Positive past experiences dictate how consumers choose a travel brand. This was the primary factor cited above value, quality, or convenience. So, how can you ensure your hotel remains the top choice for guests?
Hospitality tech solutions foster a culture of excellence. This provides the foundation to make your hotel a premier choice for guests, allowing you to understand and anticipate guests' needs to create a tailored experience.
Embracing digital transformation streamlines operations from booking to checkout. This ensures consistency across all locations.
What technologies should your hotel implement to achieve excellence? This article explores the latest and most impactful hospitality tech trends that will make your hotel stand out.
Enhance Guest Experience With Cutting-Edge Platforms
Your guests' experience begins long before they enter your hotel lobby. Ease of booking and navigating your website will influence their first impression. The latest hotel technology can ensure you impress them at every point of contact.
Online Distribution and Direct Booking Tools
A guest's first stay will determine if your hotel becomes their preferred choice. Are you ensuring they can find you? Ninety-one percent of travelers conduct online searches when looking for accommodation.
Automated online distribution methods allow you to list rooms on multiple booking channels. It also helps you manage inventory.
Integrating online booking engines with your site can increase direct bookings. Ensuring your sites are SEO-optimized can too. Direct bookings bypass commissions and lowers guests' final costs.
Contactless Check-in
The last thing a guest needs after a long flight is an involved check-in process. Contactless check-in software facilitates arrival coordination. It enables full digital check-in with ID scanning and digital registration cards.
Bahamas' Atlantis Paradise Island uses facial recognition technology for seamless check-in. Guests can also access their rooms and amenities.
Contactless check-in also allows guests to complete documents online. This eliminates the need to stand in line. Instead, they can head to their rooms using their smartphone for keyless entry. It's a feature they can utilize to unlock their rooms and other areas throughout their stay.
Hotel WiFi
It may not be the latest hotel technology, but reliable high-speed internet is now an essential guest amenity. Hotel-focused WiFi solutions ensure that guest-facing platforms work effectively. These include in-room tablets, mobile ordering, and other guest room entertainment.
In-Room Tablets
In-room amenities like phones, directories, and remotes now seem out of place in ultra-modern hotel room designs. Guests can now use in-room tablets to access multiple amenities. They include hotel apps that provide all the necessary guest information.
Hotels can also make these apps available on guests' smartphones. This enables contactless experiences and streamlines guest interactions. It's one of the innovative hospitality solutions used at the Mandarin Oriental in Las Vegas. The hotel offers a mobile app allowing guests to control their entire in-room experience from their smartphone.
Guest Room Entertainment
In-room tablets also give guests control of their room entertainment. They can access more than just local channels on interactive TV systems. This allows hotels to offer content streaming, marketing, and guest engagement opportunities. The tablets also facilitate contactless food and beverage ordering.
The Wynn Las Vegas takes guest room entertainment to another level. They've equipped their rooms with voice assistants to control lighting, temperature, and entertainment.
Guest Messaging
What's an important factor many luxury hotels have in common? Instant and reliable communication. Guest messaging platforms allow hotels to communicate with guests via text, email, and messaging apps.
Automated messaging is also possible, ensuring timely staff responses using a centralized dashboard.
Emerging Hospitality Tech Trends
Tech for hotels is providing the hospitality industry with many benefits. In addition to improving guest experience, it boosts efficiency. This lowers staff workload and helps to minimize costs. Here are a few hospitality industry advancements that many hotels are adopting.
Cybersecurity
Your hotel may receive thousands of guests every month, depending on its capacity. This generates a large amount of customer data, making you vulnerable to hackers.
Guests trust that hotels will keep their personal information safe. AI-powered cybersecurity solutions help hotels protect against data breaches and cyber-attacks. This safeguards sensitive information such as credit card data, emails, and home addresses.
Internet of Things (IoT)
How can you stand out among your competitors? Provide guests with digital offerings and innovative amenities. IoT makes this possible.
Connected devices can enhance guest experiences. These include smart TVs, guest service interfaces, and intelligent security systems. These, and other IoT solutions also streamline hotel operations.
IoT sensors facilitate greater energy efficiency, reducing costs and environmental impact while enhancing guest comfort.
Cashless Payments
Cashless payments make transactions less invasive and allow you to serve guests quickly. Both contactless and mobile payment options allow guests to check in and out at any time of the day. It is especially convenient for hotels with unattended business models.
Artificial Intelligence (AI)
AI-powered chatbots and applications can automate many routine tasks, improving efficiency for hotel staff. This helps hotels optimize resource allocation to enhance customer satisfaction.
AI-powered facial recognition systems can enhance hotel security during check-in and check-out. These systems can also detect suspicious behavior and notify relevant personnel.
AI-predictive modeling can improve hotel revenue management. It collects data and forecasts performance to help with decision-making. You can make strategic pricing suggestions and implement effective marketing strategies.
Creating an Unforgettable Guest Experience
Hospitality technology solutions have rapidly evolved to enhance guest experiences. They also streamline hotel operations.
Hotels have a wealth of solutions to choose from. These include guest messaging, keyless entry to AI-powered cybersecurity, and cashless payments.
Industry-specific technological advances help foster a culture of excellence. This is the first step to creating an unforgettable guest experience. Hotels that embrace innovation will be better positioned to meet guests' expectations. However, successful digital transformation requires a scalable IT infrastructure design to facilitate your business needs.
ThinkSecureNet can provide this. We can also support your IT systems and functions across all your hotel locations. Our range of technology, security, and innovation solutions make us your all-in-one partner.
We can help ensure your success whether we partner with your onsite team, or you outsource your IT needs to us. Let's discuss how we can enhance your guests' experience.
